WEAR
THE IDEA
Print, product and the world around it. An idea should hold up from first glance to every last detail.
Explore the workBOARDSHORTS
ARE EQUIPMENT.
Fit and function come first. I designed each boardshort down to the trim, stitch and prints, then managed the product and its production.
PRINT MATTERS.
Sublimated or indexed. I developed each print with color, scale and placement in mind, carrying the artwork across the finished boardshort.
TELL THE STORY.
SELL BOARDSHORTS
At Ocean Current, I was a bit of a one-man band for surf and skate. I built ad campaigns, shot action, lifestyle and product photography, merchandised and designed boardshorts down to the prints and trims, created trade show booths, and managed the surf and skate teams. It was a lot for one person, but I learned how every piece of a brand works together.
Published in Surfing, Surfer and TransWorld Surf.
THE LINE
TAKES SHAPE.
A working wall of ideas, color and decisions. I developed these boardshort collections from concept through print, fit and production, building each piece as part of a complete line. Over six years at Ocean Current, I designed and developed more than 6,000 boardshorts, amphibious shorts and original prints.
A POINT
OF VIEW.
I created the artwork for these graphic tees, built the color separations and handled print production.
PRINTS FOR
JACH'S NEW YORK.
Indexed and ready to print. Original repeat designs for Jach's New York, shown alongside the shirt concepts they were made for.
ANTIQUATED
PRINT WORK.
Catalogs and lookbooks have a rhythm of their own. Selected printed work for Rusty, Ocean Current and ACME, where product, photography and graphic design meet on the page.