MORGAN GHAN
Brand & Website / All projects02 / Brand & Website Showcase

BLACK
POINT.

A film identity and website shaped by danger, memory and the pull of the sea.

Retribution runs deep.

Designed by Morgan GhanCreative Director · Art Director · Web Designer

Original feature film / In development
A period adventure set in the 1970s and 1980s.

Visit Black Point
01 / The identity

A mark
with teeth.

The stark title and shark-jaw symbol give the film an immediate visual signature. The open jaw frames an absence: danger you can recognize before the story has told you everything.

BLACK POINT.Original Black Point shark-jaw brand symbol
The website lockup / Title + symbol
Black Point shark-jaw symbol displayed in dark ink on ivoryThe symbol / One-color silhouette
02 / Typography & voice

Big type.
Quiet tension.

Impact gives the titles their compact, poster-like weight. Arial keeps the story and interface clear. Georgia appears in the filmmaker’s quoted reflections, adding a more personal voice.

Impact / Display & title
RETRIBUTION
RUNS DEEP.
Arial / Story & navigation

A search for revenge. A struggle for peace.
Clear language gives the imagery room to carry the mood.

Georgia / Personal reflections

“These movies were not just idle entertainment for me.”

Click the display specimen to try your own words.

03 / Color & contrast

The sea goes dark.
The signal stays bright.

Desaturated images and deep blue-green surfaces establish the atmosphere. Warm ivory brings a paper-like softness. Acid green cuts through that restraint to mark links, actions and key details.

Deep sea
#101719Ground / Atmosphere
Warm ivory
#EEE7D7Type / Paper / Bone
Weathered slate
#384341Depth / Section surfaces
Acid green
#B6FF00Action / Emphasis

Atmosphere through restraint.
Closely related sea tones keep the background cohesive while warm neutrals connect the interface to aged prints and the ivory jaw.

Attention through contrast.
The high-chroma green creates a clear visual interruption. It works as a signal because the rest of the palette stays subdued.

04 / Image treatment & material

Let the image
carry its history.

Creases, softened edges and worn paper turn the artwork into something that feels found and handled. The treatment ties concept art, photographs and page headers into the same world.

Original workshop concept artwork by Morgan GhanWeathered workshop image used on the Black Point websiteSite treatmentOriginal artwork

The workshop / Original concept art by Morgan Ghan. Move the slider to compare the two versions.

06 / Motion & mood

Set the mood.
Then let it move.

The opening loop introduces the tone before a visitor reads the story. Its pacing, weathered texture and dark overlays extend the still-image language into motion.

The website header loopMotion / Atmosphere / Pacing
07 / The website experience

One atmosphere.
Every chapter.

Story, vision, filmmaker and project pages share one visual structure. Each gets its own image, while the title treatment, palette and navigation keep the experience connected.

Black Point film identity poster featuring the shark jaw and Retribution runs deep tagline
Creative direction / The through-line

Make the atmosphere
part of the identity.

The title, jaw, color, typography and weathered artwork work together to give Black Point a recognizable world—one that carries from a small symbol to a full-screen cinematic introduction.

Explore the original website