MORGAN GHAN
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The Forge FX

TOOLS FOR THE
STORIES STILL
TO COME.

A creative supply house for artists and storytellers. From the first blank panel to the finished render, the identity connects practical tools with the imagination they set in motion.

Explore the live store
The Forge FX graphic novel artwork: a lone figure approaches a burning towerMAKE A WORLD. / TELL A STORY.
Brand / Product / EcommerceThe Forge FX
By Morgan GhanCreative Director · Art Director · Web Designer
01 / The identity

A maker’s mark.
A workshop spirit.

The compact, angular wordmark carries the weight of a workshop stamp. Horizontal rules lock the name together; the hard-edged letterforms bring a sense of craft and weight to the digital storefront.

The Forge FX white wordmark on blackPrimary / White on black
The Forge FX black wordmark on whiteOne color / Black on white
BUILT TO MAKE THINGS.

A name that speaks to craft. A mark that works across the storefront, software covers, books and apparel.

02 / Typography

Condensed energy.
Everyday clarity.

Barlow Condensed gives headlines and navigation a firm, upright voice. Inter keeps supporting text readable. The contrast lets expressive product art sit beside clear, useful information.

Barlow Condensed / Bold
LET’S TELL
YOUR STORY.
Click the type to try your own words.
Inter / Regular

A place for ideas to become panels, characters, scenes and stories.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 / & ! ?
Headlines / Barlow Condensed
Reading / Inter
03 / Color & contrast

A neutral stage.
Worlds full of color.

The storefront is built on black and white. Product covers and story artwork supply the color: warm paper, ember light, gold titles and cool atmospheric scenes. The frame stays consistent as the catalog changes.

Black#000000 / Store canvas
White#FFFFFF / Contrast & type
Studio grayProduct photography
Paper & fireArtwork-led warmth

Black and white are the interface foundation. Gray and warm gold describe recurring image tones, rather than a fixed interface palette.

04 / The product family

Different tools.
One creative shelf.

Digital kits, Blender utilities, physical books and illustrated apparel share a home. Large product images do the explaining, while direct names and format labels help artists find the right tool.

8 selected products

05 / Artwork & image language

Show what’s
possible.

The artwork gives the tools a destination. A graphic novel page shows pacing and composition. A character study suggests a world beyond the template. Detailed line art carries that same visual voice onto a shirt.

Graphic novel / Panels, pace and atmosphere
Character development / An invitation to build a world
Acid Reflux / Illustration beyond the screen
06 / The website

Inspiration first.
A clear path to making.

The store opens with a finished story image, then moves into the tools behind the work. Product pages pair a large cover with the format, description and purchase controls. Tutorials support the step from browsing to using a kit.

theforgefx.comActual page capture
01 / Discover

Lead with the outcome.

The opening comic artwork makes the store’s creative purpose visible before the catalog begins.

02 / Understand

Make the format clear.

Product names and imagery distinguish downloadable resources, physical books and apparel.

03 / Keep creating

Support the next step.

How-to content gives the kits context. Curated workstations and studio gear sit alongside the Forge’s own creative products.

The Forge FX / Creative direction

THE IDEA IS YOURS.
MAKE SOMETHING
OF IT.

A store built around the act of creating. One recognizable identity brings tools, art, books and the maker’s mindset together.

Visit The Forge FX